SmashMouth Playbook: Bulb Wars
Tuesday, April 5, 2011 at 10:43AM Fukushima, mon amour, is in meltdown. In the Land of the Brave and the Home of the Free, meanwhile, Americans are waging Bulb Wars. How do you say ‘America Syndrome’ in Japanese?* The Japanese are fighting for their lives just as Americans are fake-fighting over “Freedom of Choice.” Notorious B.I.G (Big Invasive Government) has set about to replace those good ol’ testicular, heat-reeking bulbs with the pigtailed, puny-power variety.
Freedom of Choice is just another catch phrase for You’re Being Had. Stall&bump…pocket picked. Divert, subvert, ka-ching. Bulb Wars is but the latest canard designed to distract, undermine and diminish you, fellow Americans.
Among numerous provisions in the Energy independence and Security Act of 2007 was one setting standards for more efficient lighting. Signed into law by President George W Bush, the act also called for a gas mileage boost to 35mpg by 2020. While Detroit couldn’t muster the muscle to blunt that upgrade, fossil fuelers in the Senate stripped out provisions that would have provided for renewable portfolio standards via elimination of $20+ billion in oil and gas subsidies.
Now the “Light Bulb Freedom of Choice Act,” has been reintroduced by Rep. Michelle “Minute Mom” Bachmann (R-MN) to strip incandescent provisos from the 2007 law. What can we expect from the foxy, pitchbabe in response to Glenn Beck’s Bachmann fantasy “just you and me in the incandescent glow”? ‘Glenn, they’re gonna have to peel the incandescent bulb from my cold, dying fingers!’
Never mind that section 321 of Public Law 110-140 does not, in fact, ban incandescent. Ignore that the electronics industry has responded with a 30% more efficient incandescent in the meantime. Facts get obfuscated by the fog-machines of these campaigns. Refer all queries to the Rovian Rule: ‘Empires create their own reality.’
If lord&master doesn’t spin your world, what are you going to do? Socratic reasoning falls largely on plugged ears in unreasonable times. Maybe it’s time to equip yourself with more than moral outrage. Consensus doesn’t cut it in a knife fight. Wake up and smell the gunpowder. If you can’t beat ‘em, join ‘em. Long enough, that is, to get their playbook then beat them at their own game. It’s a war game in which there is an enemy, an Achilles heel that succumbs to assault providing plunder for further assault.
Make no mistake about it. War is being waged over the future of this country. If you’re outgunned and outspent, you best outsmart.
As politics is warfare by other means, kick off with von Clausewitz. Considering insurgency? Recon with Kilcullen. For mastering manipulation, Machiavelli’s your man. To control the great unwashed, it’s divide and conquer as practiced by the British Raj. If you’re uneasy at the very thought of contemplating war, maybe the Zen of Sun-Tzu is for you.
Then there is the Smash-Mouth Playbook which, in, a nutshell, is ‘three yards and a cloud of dust.’
Smash-Mouth is how the increasingly infamous and combative Koch Bros run it. Charles and David Koch** are the twin-headed Monty Burns of the Dirty Economy. Most recently, the Kochs bankrolled capture of the Wisconsin statehouse with and eye to killing collective bargaining and WalMarting more of middle-class America. Plays were run to smash-mouth perfection.
- First, they targeted a vulnerable foil in publicly-employed teachers.
- Second, everyone was reminded of teacher privileges that draw double the benefits for half the work of hard-pressed taxpayers.
- Third, blame for all this largesse was hung on the socialistic credo of collective bargaining.
- In the dust-up, another union piggy bank got broken, exposing future targets to greater vulnerability.
Hit-drive-& desire.
To review, here’s how Three Yards and a Cloud of Dust is run:
1) Target vulnerability/ID threat.
2) Insert wedge/raise fear.
3) Hammer away/building momentum.
Under dust-up, spread the field and grab collateral for more assault.
Even when smash-mouth does not chalk up a win, it does send an intimidating message. Last fall, Koch strategy and money (drawn from their $45B fortune) were behind Proposition 23, designed to gut California’s iconic clean energy law. This assault was the equivalent of the Sierra Club seeking closure of refineries in Texas. And the Kochs don’t buy Peak Oil theory. On the contrary, as Wikileaked Saudi cables revealed, oil&gas oligarchs are far more concerned about competitive threat to revenue streams posed by clean energy.
Can the Kumbaya/consensus crowd countenance concepts of combat that are culturally counter-intuitive to them? Hacktavists of Anonymous and Stuxnetting saboteurs pose stealthy, tactical promise, but who you gonna call? Clearly, not all bad actors will succumb to Twitter revolutions. God helps those who help themselves, fellow Americans. For your first exercise in strategic smash-mouthing, Google “FHFA>Babylon”. Break down FHFA, aka Fannie Mae&Freddie Mac, into their constituent vulnerabilities, threat posed, means of assault and takeaway. It you have what it takes to save our future, we’ll be in touch.
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